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About Us

Welcome to FertilityAuthority, a comprehensive, interactive online network for women — and men — seeking fertility and infertility information, advice, referrals and appointments.

Our website is designed to provide quality information on a wide range of fertility topics, as well as simplify your search for a trusted fertility doctor or fertility clinic. We're the most comprehensive web portal dedicated solely to fertility with the quality tools and information to pursue your goals:

  • Fertility doctor and fertility clinic searches by city, state and zip code to connect you with the specialist you need
  • Quality content written by health care writers
  • A robust, interactive community of bloggers, including health professionals and patients who are living the challenges of infertility
  • Message boards and fertility forums at Fertile Thoughts
  • Fertility news

Our patient care coordinators are former infertility patients across the country, who know the fertility clinics in their area and are adept at matching patients with the right doctor for their needs. Instead of doing the search yourself, our patient care coordinators can book appointments for you and help you in your search for a fertility doctor or fertility clinic that can best help you. Our personal approach through phone calls, email, and live chat will assist you on your way to achieving your family-building goals. Our goal is to help you navigate the waters and make the best, most effective decisions about your fertility in the least amount of time.

Leadership Team

Gina Bartasi, Founder, Chief Executive Officer
gina@fertilityauthority.com
A seasoned entrepreneur, Gina brings more than 20 years of experience to FertilityAuthority.com with a proven track record of building new business ideas from the ground up. Gina has launched several key brands and websites with a focus on financial performance and profitability. Her latest business endeavor, EggBanxx.com, is on a mission to empower young, professional women to take charge of their reproductive health. EggBanxx provides women with affordable and accessible egg freezing options through its network of 116 fertility doctors across the United States. Gina supports Sandberg’s “Lean In” movement and adds, “Lean In, but Freeze First”.

Prior to FertilityAuthority and EggBanxx, Gina was the founder and chairman of The Leader Publishing Group, a magazine publishing firm in Atlanta, GA where she was an Ernst & Young Entrepreneur of the Year finalist, Metro Atlanta Chamber's Small Business Person of the Year finalist and a finalist for Woman of the Year in Technology. Gina received her BS from the University of North Carolina at Chapel Hill and is a graduate of Harvard Business School.

Gina resides in New York City with her husband and young twin boys.

Robin McCarthy, VP Marketing
robin@fertilityauthority.com
Robin has over 12 years of online marketing experience, with the last 8 focused exclusively on performance marketing. She has provided strategy and management of marketing initiatives for Fortune 500 clients including Walmart, 3M, Siemens, Citrix, Hilton Hotels, Integramed and others. She currently serves on the Advisory board for Affiliate Summit, the industry’s most attended networking event and tradeshow with over 5,000 attendees and is active member of the Performance Marketing Association. Her work while at the NYC Social Media agency, Converseon, won a 2011 Digiday Sammy Award for online engagement and socialization.

Frank Kessler, Lead Developer
frank@fertilityauthority.com
Frank has nine years of experience developing dynamic content driven web sites. Mostly gaining experience by developing his own sites in an entrepreneurial fashion, he has gained extensive knowledge across all facets of web development including system administration. In additional to Frank's technology skills, he graduated from Binghamton University with a BS in Business Management with concentrations in Finance and Management Info Systems. After college Frank attained an MBA, also at Binghamton, with concentrations in Marketing and Operations Management. In his free time, you can find him on the golf course.

Jennifer "Jay" Palumbo, Director of Patient Care
jay@fertilityauthority.com
Jay is a freelance writer, infertility activist and a proud IVF mom. Her writing has been featured in such places as The Huffington Post, XOJane, Crain’s NY Business Magazine, Skirt! Magazine, and of course, Fertility Authority. Her blog, The 2 Week Wait, shares both her sense of humor and personal struggle with her own journey to get pregnant. She has brought her wit, compassion and eagerness to help those who are going through fertility treatment to her Director of Patient Care Role with Fertility Authority. Jay received a BA from Binghamton University.

Ann Gaines, Director of Sales
ann@fertilityauthority.com
Ann has over 20 years experience in high level sales with a broad background in digital, print, online, pharmaceutical and real estate sales. Her number one goal is creating remarkable customer experiences while generating revenue. She enjoys working in the dynamic environment of a start-up and continuously strives to build long-lasting business relationships. Ann enjoys cooking, travel, volunteering in her community and running to decompress. She has a B.S. degree from Valparaiso University.

Jennifer A. Redmond, Co-founder, Editor-in-Chief
jennifer@fertilityauthority.com
Jennifer has 20 years experience as an online editor and writer, specializing in reproductive health care. A savvy editor and accomplished online content strategist, Jennifer has honed her skills in creating, utilizing, and analyzing digital media and social media strategy, application, and metrics. She has had leadership roles in the launch and/or re-launch of several websites, using innovative approaches for presenting and optimizing content to increase traffic and user retention. Formerly, she served as Director of Communications for RESOLVE: The National Infertility Association, and prior to RESOLVE, she was a Senior Editor with Inc.com, the website for Inc. magazine. Jennifer has a BA from Adelphi University in New York.

Dr. Fahimeh Sasan, Chief Medical Officer, EggBanxx
Dr. Sasan is an OB/GYN and Assistant Professor of Obstetrics, Gynecology and Reproductive Science at Mount Sinai Hospital in New York City. She is passionate about raising awareness about fertility, including fertility preservation, among reproductive age women.

Editorial

Kim Griffiths, Editor-in-Chief of FertileThoughts.com
kim@fertilityauthority.com
Kim Griffiths has been active in the infertility arena for over five years, volunteering with RESOLVE: The National Infertility Association. She served as a patient spokesperson on an Infertility Awareness media campaign with RESOLVE launched during National Infertility Awareness Week in April 2012, and is a regular contributor to print and online media campaigns and interviews. A former Peer-led Support Group Host, Kim also provided support services and volunteer coordination for the national non-profit. She has previous online forum and blog writing experience dating back to her personal infertility struggle. Kim has a BA from Rutgers University and MA from Nathan Weiss Graduate College at Kean University. She is the mom of twins conceived via IVF.

Suzanne Rico, Chief Healthcare Correspondent
suzanne@fertilityauthority.com
A veteran journalist who has interviewed newsmakers from President Clinton to Oprah, Suzanne Rico brings 18 years of media experience to FertilityAuthority.com. Most recently, she anchored the Emmy Award winning morning newscast for CBS in Los Angeles before moving into the fertility space. Suzanne has not only researched the subject of infertility as a reporter, but she also has two children born via IVF, with one carried by a surrogate. Suzanne’s articles have appeared in The Los Angeles Times, The Washington Post, Conceive magazine, and many others, and she is a seasoned, media savvy speaking professional, interviewer, and host. Suzanne received her BA in Mass Communication from the University of California, Los Angeles, and her Master's Degree in Broadcast Communication from San Francisco State University. Suzanne is active in her community, mentoring two at risk young women for the last decade and sitting on the board of Youth Mentoring Connection.

Sales & Marketing Team

Heather DeCato, Account Manager/Inside Sales
heather@fertilityauthority.com
Heather started her digital sales and customer service career at Zingy, connecting cellular service providers with the in-demand technology that their customers craved. Fast forward 10 years, Heather continues to build relationships and help both consumers and providers reach their goals.

Julie Hunt, Assistant Patient Care Manager
julie@fertilityauthority.com
As Assistant Patient Care Manager, Julie is a patient advocate, providing individualized care and support throughout each patient's fertility journey. She graduated Magna Cum Laude with Departmental Honors from Niagara University as a double major in Communication Studies & Sociology.

Leahjane Lavin, Sales and Marketing Manager, EggBanxx
leahjane@fertilityauthority.com
Leahjane found herself in the “Big Apple” after she was transferred from Charlotte, NC as an account representative for a major pharmaceutical company. She fell in love with the city and has given up her southern roots to call Manhattan home. She has a strong sales background of 10 years and prior experience in healthcare event planning. Leahjane is a graduate of UNC-Chapel Hill.

Dara Riordan, Senior Account Manager, West Coast Region
dara@fertilityauthority.com
With more than 10 years as a National Account Manager, Dara has built strong credible relationships with her clients to provide excellence in service and delivery. She consistently has delivered 100 to 200 percent over quota throughout her sales career. Dara is also an Emmy winning television news anchor and reporter who was on-air in the Washington state and Montana markets. She is a graduate of Loyola Marymount University in Los Angeles, where she now resides.

Bhavi Trivedi, Patient Care Advocate
bhavi@fertilityauthority.com
Bhavi has more than 13 years experience working at fertility clinics as an office manager, financial counselor/coordinator and team leader. She was diagnosed with PCOS at age 16, and has been seeing an endocrinologist for hormonal balancing since. As a Patient Care Advocate, she enjoys sharing her personal and professional experiences with women looking to build their families. Bhavi is married and a mom to an energetic 4-year-old.

Advisory Board

Alex Baxter
Alex Baxter is Vice President and General Manager of Conde Nast’s PARADE Digital. Alex leads Parade Publication’s interactive initiatives for consumers, newspaper partners and advertisers. Since coming aboard, web traffic has increased significantly, revenue grown, editorial enhanced, and the number of partner syndicates increase with attractive new content and revenue sharing products.

Alex has held a variety of positions in and managed resources for editorial, sales, marketing, business development, product development, operations, strategic alliances and advertising. Prior to joining PARADE, he was the Executive Director of Digital Media at Wenner Media (Rolling Stone, Us Weekly and Men’s Journal), where he spearheaded Internet, mobile, video and other interactive initiatives. Alex has also served as Vice President of Sales at Silicon Valley mobile media startup 4INFO, Director of Internet Sales & Marketing at Dow Jones & Co. / The Wall Street Journal, and as Managing Partner for Transition Assistance Online.

Alex holds an MBA from Columbia Business School, a BS and BA from Southern Wesleyan University, and lives in New York City with his wife, Amanda, and daughter, Sophie.

Maia Benson
Maia Benson, a Senior Director, Strategic Partnership with Clickable, has 12 years of experience in product management and business development in the technology industry. Prior to Clickable, she spent four years at LexisNexis, two as a part of their general-management training program and two as a product manager. As a product manager, she transformed LexisNexis’s SEO and SEM business from a conceptual plan to one of the fastest growing revenue streams in the company. Before moving to the East coast, Maia spent eight years in Silicon Valley working in Sales and Business and Development. She spent four years with IDC, two years with a Knowledge Universe company, and two years with Xerox—all focused on the technology SMB marketplace. Maia holds a Bachelor of Arts degree in Political Science from Syracuse University, and an MBA from Cornell University.

Gina D'Andrea
A seasoned Advertising Executive, Gina brings over 15 years of experience to FertilityAuthority, offering a successful track record in Sales, Sales Leadership and Strategic Development. Most recently, as Senior Vice President of Vertical & Product Sales at AOL, Gina led a team of more than 50 sales professionals responsible for Category Sales, Product Sales, Product Development, Business Analytics & the AOL Performance Network. Gina joined AOL in 2004, responsible for building and leading a Category Sales initiative. Prior to AOL, Gina spent 5 years at Yahoo! holding multiple sales leadership positions, with a focus on Retail and Commerce. She spent her earlier years in the online media business managing sales teams at both GeoCities, and Juno and began her media career at Ziff Davis, where she held multiple sales/sales management positions responsible for selling print advertising for a variety of titles including MacUser, MacWeek, FamilyPC, Computer Life and ZD Internet Magazine.

Andrew Gansler
Andrew Gansler most recently served as the President and Chief Operating Officer of EducationDynamics, LLC, providers of the leading consumer web resources for online education, eLearners.com, as well as numerous other best in class interactive products and services. Andrew was the sixth employee and second executive at eLearners.com, Inc., serving as V.P. of Finance and Chief Operating Officer during the earliest, and most challenging stages of growth. Together with the company’s founder, Gansler led eLearners.com to become the industry quality leader, resulting in the sale of eLearners.com to form what would ultimately become EducationDynamics, growing to more than 250 employees and 9-digit revenue.

His experience and oversight spanned virtually all areas of the business, including business strategy, technology, product development, direct response media and performance analytics, sales and account management, marketing, finance and accounting.

Board of Directors

Kathy Harris
Kathy Harris serves as Senior Vice President Corporate Development of Sharecare, Inc., an interactive, social Q&A platform designed to greatly simplify the search for quality healthcare information and help consumers live their healthiest life. Prior to Sharecare, she was a General Partner at Noro-Moseley Partners, the oldest and one of the largest venture capital firms in the Southeastern US. She led the Firm’s business development efforts throughout the Southeast and Texas and also focused on its investment activities in the healthcare industry. Prior to Noro-Moseley, Kathy was a Partner at Technology Ventures, a venture capital firm focused on Internet and e-commerce companies, the National Marketing Manager of Sirrom Capital Corporation, where she oversaw all business development and loan origination activities and Senior Vice President of the Investment Banking Group at J.C. Bradford & Co. (now UBS). Over her career, she has invested in early and growth stage companies in a broad array of industries and has been involved in more than 100 investment banking transactions totaling over $2 billion. Kathy started her career at KPMG.

She serves on the Boards of the Clemson University Research Foundation, the Health Care Advisory Board of Vanderbilt’s Owen Graduate School of Management and The Women's Leadership Board at Harvard's Kennedy School of Government.

Linda Mintz
Linda Mintz is a Managing Partner at LCP Advisors, LLC, is a business advisory firm that provides strategic growth strategies, merger and acquisitions advisory services, exit strategies, and operational, transactional and financing assistance to companies at all stages of business development. Ms. Mintz has represented clients in a variety of industries including fashion, consumer products, financial services, specialty chemicals, hospitality, real estate and technology.

Charles Smith
Charles Smith is the Owner of the Ineo Group, LLC, the premier provider of global mobility assignment management systems. He founded Extension Entertainment, a social music discovery platform, and prior to that spent three years as the vice president of Etsy Inc. Mr. Smith was recently ranked by Business Insider as one of the Top 100 angel investors in New York City, and leading venture capitalist, Fred Wilson, of Union Square Ventures, calls Charles Smith one of the best utility players ever who can provide a number of different skills and insights to a start-up.

Contributors

Aimee McNew is a certified nutritionist who holds a master's in holistic nutrition therapy and specializes in women's health and fertility. She runs a private practice in northeast Indiana where she is also an active writer and blogger. She is currently writing a book on mind/body health for women. Aimee specialized in fertility when it became apparent that she was dealing with her own infertility in the form of genetic conditions, RPL, and Hashimoto's. She lives with her husband, Marvin, and their persnickety Boston Terrier, Gracie. She hopes to one day soon carry a pregnancy to term. aimee@fertilityauthority.com

Betsy Anderson is a freelance writer specializing in health and medical topics with a demonstrated understanding of the healthcare and pharmaceutical industries. She has written a number of CME courses, scripts for interactive CD-ROMs, educational videos, 3D animation, and web sites on topics including drug-induced movement disorders, diabetes, bipolar disorder, breast reconstruction, and hemophilia. Betsy's programs have won numerous awards. While on staff at public television’s science documentary series, NOVA, her program on AIDS won a national Emmy award from the National Academy of Television Arts and Sciences. In addition, Betsy has received highest honors from the International Television Association, John Muir Medical Film Festival, Health Science Communication Association, National Educational Film & Video Festival, and the Association of Visual Communicators.

Jennifer Bright Reich has more than 10 years’ experience in publishing, and she has contributed writing, editing, fact checking, copyediting, or indexing to more than 150 books. Just a few of her credits include writing The Babyproofing Bible, contributing to 12 books in the How to Survive Guide book series, project editing The South Beach Diet Cookbook, indexing The Martha Rules, developmental editing Mrs. Clean Jeans' Housekeeping with Kids, copyediting 8 Weeks to a Healthy Dog, co-writing The Outwit Your Weight Journal, writing two features for Women's Health magazine, more than a dozen Medical Breakthroughs for Prevention, and more than 80 articles in five newspapers.

Diane Clapp was the Medical Information Director of RESOLVE: The National Infertility Association, for 29 years. She is the author of numerous articles and fact sheets on infertility and pregnancy loss, and co-author of the book, Resolving Infertility. Diane also contributed to the DVD “Infertility Explained.” She completed the Mind Body Medicine Training at Harvard Medical School, leads support groups, and has a private practice in Lincoln, MA.

Rachel Lehmann-Haupt is an author and investigative journalist whose work has appeared in The New York Times, Newsweek, The London Times, and Wired. She has worked as a multi-media columnist for MSN Money and was executive editor of Plum magazine. She is the author of In Her Own Sweet Time: Unexpected Adventures in Finding Love, Commitment and Motherhood (Basic Books, 2009).

Joy Cohen Meyers is a freelance writer and editor in Portland, Oregon. As a researcher and copywriter for MTV Books/Penguin Books, Joy’s work has appeared in Road Rules Road Trips and The Real World Diaries. She has worked in human resources and financial recruitment in New York City and Portland, Oregon, as well as as a buyer and manager for an upscale boutique. In 2005, she started her own business, a shop called The English Dept., where she wrote regularly for the company’s blog. The English Dept. received industry accolades garnering her features in Lucky Magazine and Portland Monthly.

Paula J. Maute has 20 years’ experience as a writer/reporter (freelance and staff), copy editor, writing coach and fact checker. She has written news and features for The Boston Globe, The Boston Herald, The Boston Business Journal, Lawyers Weekly USA, Harvard Business School Bulletin, Parent Source Magazine, State House News Service, UPI, The Worcester Business Journal, and The Whole Cat Journal.

Leigh Ann McDonald Woodruff has more than 20 years of experience in many facets of the communications industry — from publishing to public relations and marketing. She has worked in public relations for a private school and been a writer and editor for numerous consumer, trade and industry publications, including Piedmont Parent, Health Care Buyer, Vitality Digest, and multiple custom hospital publications for hospitals throughout the Southeast. She has extensive experience researching and writing about the areas of health care, parenting, travel, technology and education. She has won several awards for editing and writing, including the Gold Crown and the Bronze Quill Awards of Excellence from the International Association of Business Communicators; The Communicator Award of Excellence from the Carolinas Healthcare Public Relations and Marketing Society; and Gold Awards for Travel Writing and Service Feature from Parenting Publications of America.

Kathryn Mintz writes about a wide range of subjects for educational and financial companies, as well as for non-profits. Before becoming a freelance writer and editor, Kathryn produced online teacher professional development courses in science and mathematics at Teachscape. Earlier, Kathryn published a best-selling series of foreign language instruction courses for a division of Random House. Kathryn studied biology at Columbia University’s Science Honors Program for High School Students, as well as at Wesleyan University, before changing her major to American Studies. She also earned an MBA from the Thunderbird School of Global Management in Glendale Arizona.

Coco Myers is a freelance writer and editor living in East Hampton, New York. Her articles—covering health, style, beauty, and child-care— have appeared in Elle, Elle Decor, Martha Stewart Living, Allure, Parenting, and The New York Times. Previously, she held senior staff positions at Elle, Mirabella, Allure, and Self. Coco is the author, with Susan Carlton, of The Nanny Book: The Smart Parent's Guide to Hiring, Firing, and Every Sticky Situation In Between (1999, St. Martin's Press) and Lyn Peterson's Real Life Kitchens (2007, Clarkson Potter).

Lissa A.H. Poirot is a writer and editor who has covered multiple topics, including entertainment, health, fitness, arts, fashion, lifestyles, travel, and bridal, for national consumer magazines like Arthritis Today, travelgirl, Pregnancy and Modern Brideas well as trade and business-to-business subjects on design, engineering and tennis for magazines including Display & Design Ideas, CE News and the United States Tennis Association’s Tennis Championship Magazine.

Christa Sgobba is a writer and editor with a demonstrated interest in women’s health issues. Previously, she worked as an intern with FertilityAuthority and as an associate editor with East West magazine, an Asian American lifestyle publication where she focused on the health disparities affecting women in the community. After graduating summa cum laude from Wilkes University, Christa completed New York University’s Summer Publishing Institute in 2010, where she honed her digital skills writing for an online platform.

Susan Sweenie is a communications professional with years of experience as a freelance writer, authoring byline articles for her clients in the healthcare sector. She has assisted in the development of editorial web content and company newsletters in addition to authoring articles focusing on numerous healthcare and business-related topics. Her work has appeared in publications such as Boston Herald’s Women’s Business, The Journal of Consumer Marketing and The Canton Citizen.

Contact Us

We are very interested in hearing from you and welcome your comments, suggestions and feedback. Please email us at
feedback@fertilityauthority.com.

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