About Us

Welcome to FertilityAuthority, where our goal is to empower you and help you make the best, most efficient decisions about your fertility.

FertilityAuthority is the only web portal dedicated to fertility. We want you to be proactive regarding your fertility and provide the tools and information you need to do so: best-of-breed content written by healthcare writers and journalists and vetted by reproductive endocrinologists; a robust interactive community of bloggers, columnists and message boards; a growing video library of patient testimonials and a growing medical library of research papers; breaking fertility news; and a database connecting you to fertility specialists.

Our founding females are media professionals who are experienced and driven and, what makes us more even more qualified than our MBAs, is the fact that many of us are or have been infertility patients. We are a passionate team and we understand the need for one, comprehensive source of fertility information.

FertilityAuthority.com, LLC, is a Delaware Limited Liability Company, funded by accredited investors as well as cash flow from advertising and marketing services produced by the website.

We are very interested in hearing from you and welcome your comments, suggestions and feedback. Please email us at feedback@fertilityauthority.com.

FertilityAuthority
150 East 49th Street, 5th Floor
New York, NY 10017

Management Team

Gina Bartasi, Founder, Chief Executive Officer
gina@fertilityauthority.com
A seasoned entrepreneur, Gina brings more than 17 years of experience to FertilityAuthority.com with a proven track record of building new business ideas from the ground up. She has launched several key brands and websites with a focus on financial performance and profitability. Prior to FertilityAuthority.com, Gina was the founder and chairman of The Leader Publishing Group, a magazine publishing firm in Atlanta, GA where she was an Ernst & Young Entrepreneur of the Year finalist, Metro Atlanta Chamber's Small Business Person of the Year finalist and a finalist for Woman of the Year in Technology. Gina received her BS from the University of North Carolina at Chapel Hill and is a graduate of Harvard Business School. She serves on the boards of The Carter Center's Board of Councilors, Camp Sunshine, and UNC-Chapel Hill’s Department of Communications Studies.

Jennifer A. Redmond, Co-founder, Editor-in-Chief
jennifer@fertilityauthority.com
Jennifer has 20 years experience as an online editor and writer, specializing in reproductive health care. A savvy editor and accomplished online content strategist, Jennifer has honed her skills in creating, utilizing, and analyzing digital media and social media strategy, application, and metrics. She has had leadership roles in the launch and/or re-launch of several websites, using innovative approaches for presenting and optimizing content to increase traffic and user retention. Formerly, she served as Director of Communications for RESOLVE: The National Infertility Association, and prior to RESOLVE, she was a Senior Editor with Inc.com, the website for Inc. magazine. Jennifer has a BA from Adelphi University in New York.

Editorial

Leigh Ann McDonald Woodruff
leighann@fertilityauthority.com
Leigh Ann has more than 20 years of experience in many facets of the communications industry — from publishing to public relations and marketing. She has worked in public relations for a private school and been a writer and editor for numerous consumer, trade and industry publications, including Piedmont Parent, Health Care Buyer, Vitality Digest, and multiple custom hospital publications for hospitals throughout the Southeast. She has extensive experience researching and writing about the areas of health care, parenting, travel, technology and education. She has won several awards for editing and writing, including the Gold Crown and the Bronze Quill Awards of Excellence from the International Association of Business Communicators; The Communicator Award of Excellence from the Carolinas Healthcare Public Relations and Marketing Society; and Gold Awards for Travel Writing and Service Feature from Parenting Publications of America.

Sales & Marketing Team

Ann Gaines, Senior Account Director
ann@fertilityauthority.com
Ann has a passion for building personal relationships and has proven success in professional sales for more than 16 years. Ann was an upper tier Pharmaceutical Sales Consultant where she was awarded multiple honors including “Representative of the Year”. She most recently enjoyed a seven-year career as a Multi-Million Dollar Realtor where she was recognized for her exemplary customer service skills. Ann has a Bachelor of Science Degree from Valparaiso University.

Jason Nyhan
jason@fertilityauthority.com
Jason is a highly accomplished sales and marketing executive with an outstanding record in national, regional, local, and direct ad sales, both online and offline. He brings over 15 years of experience where he has represented Fortune 500 brands such as CBS and ESPN, and has handled advertising campaigns for media heavyweights such as Fox Television, Home Depot, and Paramount Pictures. He most recently enjoyed focusing on the online space where he consulted, advised, and optimized ROI-positive advertising campaigns that featured display, website development, seo, pay-per-click, video, and social media components. Jason has a Bachelor of Arts Degree from the University of California, Santa Barbara where he was a Division 1 athlete in volleyball.

User Experience & Interface Team

John Baldwin, Lead Developer
john@fertilityauthority.com
John has 17 years experience in Information Technology, having worked in media and government sectors. He graduated from Southern Illinois University with a degree in journalism and a minor in math. John started as a copy editor at a newspaper in Biloxi, MS, where he tinkered with their computer system and quickly shifted to technology.
John has been developing browser-based applications for several years. He developed systems to improve newspaper production flow as well as website features such as entertainment calendars and ad delivery systems. He is passionate about creating systems with usability as the primary goal.

Paul Bucalo, Customer Acquisition Marketing Manager
paul@fertilityauthority.com
Paul Bucalo is an online media veteran who has conceived, planned and executed digital media products for 10 years. Paul first cut his teeth in digital media writing code for one of the first large-scale content management systems (CMS) with WashingtonPost.com. He then went on to launch one of Gannett’s first content management systems. Paul advanced to Director of New Media for Wick Communications, followed by a startup, www.seattlemag.com. In 2008, Paul relocated to his hometown of Cleveland where he worked with Rosetta Marketing agency developing ecommerce and CMS sites for Coach, David's Bridal, Joseph A. Bank and Audiovox. Paul has a unique ability to understand and articulate how technology plays a critical role in user recruitment and lead generation as a reflection of his promotion from Lead Developer to Director of User Acquisition.

Advisory Board

Alex Baxter
Alex Baxter is Vice President and General Manager of Conde Nast’s PARADE Digital. Alex leads Parade Publication’s interactive initiatives for consumers, newspaper partners and advertisers. Since coming aboard, web traffic has increased significantly, revenue grown, editorial enhanced, and the number of partner syndicates increase with attractive new content and revenue sharing products.

Alex has held a variety of positions in and managed resources for editorial, sales, marketing, business development, product development, operations, strategic alliances and advertising. Prior to joining PARADE, he was the Executive Director of Digital Media at Wenner Media (Rolling Stone, Us Weekly and Men’s Journal), where he spearheaded Internet, mobile, video and other interactive initiatives. Alex has also served as Vice President of Sales at Silicon Valley mobile media startup 4INFO, Director of Internet Sales & Marketing at Dow Jones & Co. / The Wall Street Journal, and as Managing Partner for Transition Assistance Online.

Alex holds an MBA from Columbia Business School, a BS and BA from Southern Wesleyan University, and lives in New York City with his wife, Amanda, and daughter, Sophie.

Maia Benson
Maia Benson, a Senior Director, Strategic Partnership with Clickable, has 12 years of experience in product management and business development in the technology industry. Prior to Clickable, she spent four years at LexisNexis, two as a part of their general-management training program and two as a product manager. As a product manager, she transformed LexisNexis’s SEO and SEM business from a conceptual plan to one of the fastest growing revenue streams in the company. Before moving to the East coast, Maia spent eight years in Silicon Valley working in Sales and Business and Development. She spent four years with IDC, two years with a Knowledge Universe company, and two years with Xerox—all focused on the technology SMB marketplace. Maia holds a Bachelor of Arts degree in Political Science from Syracuse University, and an MBA from Cornell University.

Gina D'Andrea
A seasoned Advertising Executive, Gina brings over 15 years of experience to FertilityAuthority, offering a successful track record in Sales, Sales Leadership and Strategic Development. Most recently, as Senior Vice President of Vertical & Product Sales at AOL, Gina led a team of more than 50 sales professionals responsible for Category Sales, Product Sales, Product Development, Business Analytics & the AOL Performance Network. Gina joined AOL in 2004, responsible for building and leading a Category Sales initiative. Prior to AOL, Gina spent 5 years at Yahoo! holding multiple sales leadership positions, with a focus on Retail and Commerce. She spent her earlier years in the online media business managing sales teams at both GeoCities, and Juno and began her media career at Ziff Davis, where she held multiple sales/sales management positions responsible for selling print advertising for a variety of titles including MacUser, MacWeek, FamilyPC, Computer Life and ZD Internet Magazine.

Andrew Gansler
Andrew Gansler most recently served as the President and Chief Operating Officer of EducationDynamics, LLC, providers of the leading consumer web resources for online education, eLearners.com, as well as numerous other best in class interactive products and services. Andrew was the sixth employee and second executive at eLearners.com, Inc., serving as V.P. of Finance and Chief Operating Officer during the earliest, and most challenging stages of growth. Together with the company’s founder, Gansler led eLearners.com to become the industry quality leader, resulting in the sale of eLearners.com to form what would ultimately become EducationDynamics, growing to more than 250 employees and 9-digit revenue.

His experience and oversight spanned virtually all areas of the business, including business strategy, technology, product development, direct response media and performance analytics, sales and account management, marketing, finance and accounting.

Board of Directors

Kathy Harris
Kathy Harris serves as Senior Vice President Corporate Development of Sharecare, Inc., an interactive, social Q&A platform designed to greatly simplify the search for quality healthcare information and help consumers live their healthiest life. Prior to Sharecare, she was a General Partner at Noro-Moseley Partners, the oldest and one of the largest venture capital firms in the Southeastern US. She led the Firm’s business development efforts throughout the Southeast and Texas and also focused on its investment activities in the healthcare industry. Prior to Noro-Moseley, Kathy was a Partner at Technology Ventures, a venture capital firm focused on Internet and e-commerce companies, the National Marketing Manager of Sirrom Capital Corporation, where she oversaw all business development and loan origination activities and Senior Vice President of the Investment Banking Group at J.C. Bradford & Co. (now UBS). Over her career, she has invested in early and growth stage companies in a broad array of industries and has been involved in more than 100 investment banking transactions totaling over $2 billion. Kathy started her career at KPMG.

She serves on the Boards of the Clemson University Research Foundation, the Health Care Advisory Board of Vanderbilt’s Owen Graduate School of Management and The Women's Leadership Board at Harvard's Kennedy School of Government.

Kathy Tuite
Kathy Tuite has more than 20 years experience across multiple marketing channels including direct marketing, online marketing, e-commerce, acquisition and product positioning. Kathy is Senior Vice President at the financial services company TransFirst. Prior to that she worked in the online media industry and marketing and advertising industry for more than 13 years at Vertrue and My Choice Medical Holdings. During this time she held several Senior Vice President positions for the Internet direct marketing services company, including Marketing, Corporate Development, and Marketing Planning and Consumer Facing Infrastructure. Kathy has a proven record of impacting top-line revenue and bottom-line profit through innovative business practices, account management, marketing mix execution and customer focus.

Contributors

Betsy Anderson is a freelance writer specializing in health and medical topics with a demonstrated understanding of the healthcare and pharmaceutical industries. She has written a number of CME courses, scripts for interactive CD-ROMs, educational videos, 3D animation, and web sites on topics including drug-induced movement disorders, diabetes, bipolar disorder, breast reconstruction, and hemophilia. Betsy's programs have won numerous awards. While on staff at public television’s science documentary series, NOVA, her program on AIDS won a national Emmy award from the National Academy of Television Arts and Sciences. In addition, Betsy has received highest honors from the International Television Association, John Muir Medical Film Festival, Health Science Communication Association, National Educational Film & Video Festival, and the Association of Visual Communicators.

Jennifer Bright Reich has more than 10 years’ experience in publishing, and she has contributed writing, editing, fact checking, copyediting, or indexing to more than 150 books. Just a few of her credits include writing The Babyproofing Bible, contributing to 12 books in the How to Survive Guide book series, project editing The South Beach Diet Cookbook, indexing The Martha Rules, developmental editing Mrs. Clean Jeans' Housekeeping with Kids, copyediting 8 Weeks to a Healthy Dog, co-writing The Outwit Your Weight Journal, writing two features for Women's Health magazine, more than a dozen Medical Breakthroughs for Prevention, and more than 80 articles in five newspapers.

Diane Clapp was the Medical Information Director of RESOLVE: The National Infertility Association, for 29 years. She is the author of numerous articles and fact sheets on infertility and pregnancy loss, and co-author of the book, Resolving Infertility. Diane also contributed to the DVD “Infertility Explained.” She completed the Mind Body Medicine Training at Harvard Medical School, leads support groups, and has a private practice in Lincoln, MA.

Rachel Lehmann-Haupt is an author and investigative journalist whose work has appeared in The New York Times, Newsweek, The London Times, and Wired. She has worked as a multi-media columnist for MSN Money and was executive editor of Plum magazine. She is the author of In Her Own Sweet Time: Unexpected Adventures in Finding Love, Commitment and Motherhood (Basic Books, 2009).

Joy Cohen Meyers is a freelance writer and editor in Portland, Oregon. As a researcher and copywriter for MTV Books/Penguin Books, Joy’s work has appeared in Road Rules Road Trips and The Real World Diaries. She has worked in human resources and financial recruitment in New York City and Portland, Oregon, as well as as a buyer and manager for an upscale boutique. In 2005, she started her own business, a shop called The English Dept., where she wrote regularly for the company’s blog. The English Dept. received industry accolades garnering her features in Lucky Magazine and Portland Monthly.

Paula J. Maute has 20 years’ experience as a writer/reporter (freelance and staff), copy editor, writing coach and fact checker. She has written news and features for The Boston Globe, The Boston Herald, The Boston Business Journal, Lawyers Weekly USA, Harvard Business School Bulletin, Parent Source Magazine, State House News Service, UPI, The Worcester Business Journal, and The Whole Cat Journal.

Leigh Ann McDonald Woodruff is a freelance writer and editor living in Winston-Salem, N.C. She is the former editor of Piedmont Parent magazine.

Kathryn Mintz writes about a wide range of subjects for educational and financial companies, as well as for non-profits. Before becoming a freelance writer and editor, Kathryn produced online teacher professional development courses in science and mathematics at Teachscape. Earlier, Kathryn published a best-selling series of foreign language instruction courses for a division of Random House. Kathryn studied biology at Columbia University’s Science Honors Program for High School Students, as well as at Wesleyan University, before changing her major to American Studies. She also earned an MBA from the Thunderbird School of Global Management in Glendale Arizona.

Coco Myers is a freelance writer and editor living in East Hampton, New York. Her articles—covering health, style, beauty, and child-care— have appeared in Elle, Elle Decor, Martha Stewart Living, Allure, Parenting, and The New York Times. Previously, she held senior staff positions at Elle, Mirabella, Allure, and Self. Coco is the author, with Susan Carlton, of The Nanny Book: The Smart Parent's Guide to Hiring, Firing, and Every Sticky Situation In Between (1999, St. Martin's Press) and Lyn Peterson's Real Life Kitchens (2007, Clarkson Potter).

Lissa A.H. Poirot is a writer and editor who has covered multiple topics, including entertainment, health, fitness, arts, fashion, lifestyles, travel, and bridal, for national consumer magazines like Arthritis Today, travelgirl, Pregnancy and Modern Brideas well as trade and business-to-business subjects on design, engineering and tennis for magazines including Display & Design Ideas, CE News and the United States Tennis Association’s Tennis Championship Magazine.

Christa Sgobba is a writer and editor with a demonstrated interest in women’s health issues. Previously, she worked as an intern with FertilityAuthority and as an associate editor with East West magazine, an Asian American lifestyle publication where she focused on the health disparities affecting women in the community. After graduating summa cum laude from Wilkes University, Christa completed New York University’s Summer Publishing Institute in 2010, where she honed her digital skills writing for an online platform.

Susan Sweenie is a communications professional with years of experience as a freelance writer, authoring byline articles for her clients in the healthcare sector. She has assisted in the development of editorial web content and company newsletters in addition to authoring articles focusing on numerous healthcare and business-related topics. Her work has appeared in publications such as Boston Herald’s Women’s Business, The Journal of Consumer Marketing and The Canton Citizen.