FertilityAuthority Shows Impressive Growth

April 7, 2010 -- Spring is a time for growth and new beginnings, and FertilityAuthority has shown signs that the season is in full swing. March visits and pageviews were both up over 13%, and the average time spent on the site per user increased 20%. This is a testament to the enhanced content and new features on the site that keep patients engaged. Direct traffic to the site grew an amazing 103% showing that our brand recognition is growing and more users are typing www.fertilityauthority.com directly into their search bars.

We know how important it is for patients to find the right fertility solution for them, so we’ve made several improvements to our "find a fertility expert" functionality. There is now a search bar at the top of every page making the directory more accessible. Also, the new proximity technology shows search results by distance to the patient’s location in a more precise manner. This makes finding a fertility professional near the user easier and more likely to be one they will visit. Nearly 5,000 people searched the fertility specialist directory this month, so if you are a service provider, make sure our patients can find you! Upgrade your listing, and your name will include a bold headline, a phone number, an email address, a headshot, your web site link, an interactive map and a "Request an Appointment" link. If you are an advertiser with FertilityAuthority, your listing can appear at the top of search results in a highlighted fashion, attracting more users to your practice.

What else is new on www.fertilityauthority.com? Visit the site to see the new rotating carousel on our homepage that allows us to better showcase features stories. Also, don’t miss the new "Best Care" section which features content devoted to the gay and lesbian community. The articles and information here cover topics that are often overlooked on other healthcare sites.

Please feel free to contact me any time with questions or comments. You can reach me at 914-393-5830 or kerry@fertilityauthority.com. Thanks for your support.

Kerry Amen Walker
Vice President, Business Operations

www.FertilityAuthority.com