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FertilityAuthority.com Announces $1.2M Investment
FertilityAuthority, the online leader in the $4B+ fertility industry, announced today that it has raised $1.2 million in growth capital. The digital media company has been quietly gaining thousands of new users through organic growth as well as the acquisition of FertileThoughts, the world’s largest fertility-related social media platform, which the company acquired from eHarmony. The additional capital will enable FertilityAuthority to expand its customer acquisition efforts and innovative product offerings even faster.
FertilityAuthority is targeting the lucrative, growing fertility industry that includes the cash-paying IVF (in-vitro fertilization) infertility market as well as products and services tailored to the fertile audience where Founder and CEO Gina Bartasi believes there is explosive growth potential. The fertility business has indeed drawn a number of high-profile institutional players into the industry in the last 12 months including private-equity fund LLR Partners as well as venture capital players like Bessemer Venture Partners and Andreessen Horowitz. “It’s nice to see sophisticated capital flowing into this fragmented industry,” Bartasi says. “The fertility industry is on the cutting edge of healthcare with genetic testing such as PGD (pre-implantation genetic diagnosis) and vitrification, a freezing process that allows young, single women to more successfully preserve their fertility.”
FertilityAuthority is enjoying over a 50% increase in revenue in 2013 with more than 1 million monthly visitors, and has now helped more than 1,000 patients connect to providers in its network.
Through its national network, FertilityAuthority helps consumers sort through the complex and costly issues of fertility treatment. As couples delay marriage and child-bearing, infertility—and IVF in particular—has seen a huge surge in the last decade. And, Bartasi notes, the U.S. is not the only country witnessing delayed child-bearing. “With more than one-third of our audience coming internationally, we think there’s huge potential to expand. People don’t give up on wanting a baby. They are resourceful and do find solutions.” Bartasi adds that the company is hiring rapidly and has aggressive growth plans in 2014, “We’re excited about the company’s momentum heading into 2014 – in both the consumer and provider markets.”
FertilityAuthority.com, the country’s leading technology company serving the $4B+ fertility industry, is the only online fertility planning resource dedicated to those seeking family building options. Headquartered in New York City, FertilityAuthority.com was founded in 2009 as a comprehensive, interactive online network for men and women seeking fertility and infertility information, advice and appointments. In addition to FertilityAuthority.com, the Company also owns FertileThoughts.com, TopFertilityDocs.com, EggFreezingCosts.com, HowMuchDoesIVFCosts.com, and GenderSelectionAuthority.com.