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FertilityAuthority Ends 2010 with Impressive Traffic Growth
January 4, 2011
Happy New Year! We want to wish our friends and clients a happy, healthy and prosperous 2011. Thank you for all your support.
FertilityAuthority traffic grew significantly in December. We wrapped up 2010 with more than 102,000 visitors – a 27% increase over November. In addition, the number of pages per visit has shown an increase from 2.5 in the third quarter of last year to 6.2 pages per visit at the end of the year. This has surpassed industry standards and our goals.
That is great news for us as well as for our website visitors. Women (and men) are increasingly finding FertilityAuthority the source for fertility information and news, and spending more time on the site, reading more content, and clicking on more links. It’s also great news for our advertisers and partners, who are getting greater exposure and brand recognition.
Did you know that online advertising in projected to increase by double digits in 2011? That means that online advertising is the number two source for advertising, right behind TV. Advertisers have recognized the value online advertising has over radio, billboards and print. A real benefit to online advertising is that you can choose your audience. You can advertise on specific content pages (such as donor egg, IVF, surrogacy) and in specific geographic areas. If you aren’t yet advertising online, it’s time to join the trend.
Contact firstname.lastname@example.org to find opportunities with FertilityAuthority and FertileThoughts that fit your needs and budget.
When we acquired FertileThoughts in 2010, we underestimated the value it would provide our business, and as a result, our clients. And we’re not just talking traffic. Our staff monitors the boards daily to tune into patients’ needs, to stimulate conversation, and to offer valuable feedback and advice. That translates to content and leads.
And speaking of leads, when we launched TopFertilityDocs.com in 2010 our goal was to have a niche lead generation business in the healthcare vertical. In a matter of months, TopFertilityDocs has increased the number and quality of leads we provide our clients, with December showing a 24% increase in leads over November.
Thank you to partners, friends and clients who have supported us in 2010! And again, Best Wishes in the New Year!
As always, I look forward to hearing from you. Don’t hesitate to contact me with any questions or comments at Jennifer@fertilityauthority.com.
Jennifer A. Redmond, Editor-in-Chief, Co-Founder