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FertilityAuthority: Recent Firsts, New Partnerships and a New Hire
FertilityAuthority topped out at just shy of 115,000 visitors for the month of January with visitors viewing an astounding 6+ pages per visit. AskDr.Fertility continues to get the highest number of Page Views, with the most popular questions revolving around IUI, IVF and unexplained infertility. We continue to attract visitors - women who are just trying to conceive, just thinking about treatment, and asking questions to better understand their fertility - early in the buying cycle.
That’s reinforced by our continued investment in objective, educational content. We now rank on page one of Google organic search for a number of important terms that patients are searching for. Those include: fertility drugs, fertility clinic success rates, fertility in your 20s, fertility in your 30s and fertility in your 40s, to name a few. In addition, FertileThoughts.com, our sister site, is consistently on page one of Google for many related search terms as well.
Our combined traffic with FertileThoughts.com is over 500,000 visitors per month, by far the largest web portal in the world dedicated to fertility. Advertising on both sites is an excellent way to promote your brand to those patients who are increasingly finding FertilityAuthority on Page One of Google, in addition to those who access AskDr.Fertility, and those who are searching for doctors and clinics on FertilityAuthority.com.
Even in this rapidly recovering economy, the number one question patients still ask is "How much does it cost and how will I pay for treatment?" As the world’s largest site dedicated to fertility, we’re pleased to help patients find solutions; and moreover, we’re pleased that our advertiser population includes a diverse, substantive group of financial companies prepared to help these patients. We work with various ARC Fertility, In Vitro Sciences and IntegraMed centers around the country as well as a number of clinics who have developed their own financing plans to help patients afford treatment. In fact, we’re excited to announce a new partnership with Advanced Reproductive Care (ARC Fertility) where they have upgraded their fertility clinics’ profiles, ensuring that the 115,000 plus visitors to FertilityAuthority who search for a fertility clinic in their area will be provided detailed information on each ARC clinic.
If your fertility practice is interested in learning more about advertising and branding opportunities, contact firstname.lastname@example.org.
Additionally, we are pleased to announce our new Director of Client Services, Rachel Goldstein. We understand the critical need of education and client support in this ever-changing world of digital media, and Rachel is here to serve your needs and exceed your expectations. Rachel has vast experience in search engine marketing, analytics, and helping advertisers maximize their online marketing investment. She’s been with FertilityAuthority a short time, but our clients are already seeing the positive impact of having her on board.
As always, I look forward to hearing from you. Don’t hesitate to contact me with any questions or comments at Jennifer@fertilityauthority.com.
Jennifer A. Redmond, Editor-in-Chief, Co-Founder