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FertilityAuthority.com Acquires Leading Social Networking Site, FertileThoughts.com
New York, NY, July 1, 2010 – FertilityAuthority.com—the single, authoritative source for premium fertility content, from trying to conceive to resolution—announced today the purchase of www.fertilethoughts.com, the leading social networking site in the fertility field. The acquisition increases FertilityAuthority’s monthly traffic to almost a quarter of a million monthly visitors. This marks the first acquisition by the New York-based start-up, www.fertilityauthority.com, which launched just over a year ago. FertileThoughts.com is a 14-year old community site and the overwhelming leader in social networking for those trying to conceive with more than 185,000 monthly users. In addition to its U.S. penetration, the site boasts a significant global population, with heavy participation in Canada, the United Kingdom, Australia and India.
FertileThoughts will remain a standalone site, and co-Founder Dave Ferrell will continue as head of community engagement. "I’m excited to see the growth of FertileThoughts in new ownership of a site run by people who are passionate about the fertility industry". FertilityAuthority.com’s CEO, Gina Bartasi added, "We’ve been actively looking for ways to scale our business and FertileThoughts offers us just that. They have by far the largest, extremely engaged community. Most of the patients we’ve talked to don’t "fan" their fertility doctor, so it’s a way to provide value to our clients and still protect the identity of our user base since most patients prefer to keep their fertility struggles private."
In addition to the added value of the community site traffic, FertilityAuthority recently launched its premium business services division offering reproductive health service professionals website development, design and search engine marketing.
– FertilityAuthority is the only web portal dedicated to fertility. FertilityAuthority encourages women and men to be proactive regarding their fertility and provides the tools and information to do so: premium content written by healthcare journalists and vetted by reproductive endocrinologists, a robust interactive community of bloggers and columnists, a growing video library of patient testimonials, breaking fertility news, and a comprehensive database connecting you to fertility specialists. Visit www.fertilityauthority.com or find it on Facebook, LinkedIn and Twitter.
For more information contact Kerry Walker, Vice President Business Operations at firstname.lastname@example.org