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The Brain-Fertility Connection

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Our story starts more than twenty years ago when Circle+Bloom founder, Joanne Verkuilen, was diagnosed with PCOS as a late-teen. The words from her OB-GYN that “pregnancy may be difficult” were hard to hear. Not surprisingly, she had problems with conception. After her difficult emotional journey which ended with two beautiful and healthy children, her close friend then started having fertility problems which prompted her to action. Exploring the connection between the mind + body, as well as the direct connection between stress and hormone balance and ultimately fertility, she had the idea of creating a daily relaxation program that tracked to the monthly cycle. Given the fact that our bodies are changing every day throughout the month, a physiological daily guided visualization made complete sense to her. As she says “it was my “ah-ha” moment and one that I will never forget standing in my kitchen with this idea that hit me like a bolt of lightening. I have never turned back.”

Susan Cooke, Joanne’s sister, made the decision to join her to be part of what she calls “an opportunity to help women with my business experience to build a company that we can truly be proud of.”


a blog by Joanne Verkuilen, Founder, Circle+Bloom, May 17, 2013

Stress negatively impacts our fertility. And unfortunately, stress is compounded when we try to conceive month after month, creating a downward spiral that is difficult to break.

Studies actually show women who are experiencing problems getting pregnant have similar levels of depression and anxiety as those suffering with life-threatening diseases like cancer or heart disease. This makes sense to us because infertility impacts every facet of ones life, similar to life-threatening diseases.

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a blog by Joanne Verkuilen, Founder, Circle+Bloom, March 3, 2011


a blog by Joanne Verkuilen, Founder, Circle+Bloom, December 23, 2010

In my last blog post on surviving the holidays with infertility, I talked about how to institute a new habit that could change your life. The expression of gratitude makes you happy, stronger, resilient — and when you feel that way in your mind, your body responds accordingly. And the great news is that when you are happier, you actually get even more happy because of the wonderful thing called a feedback loop. Positive thoughts create positive physical changes which create positive thoughts....

This leads me to this post, where I would like to suggest ways to make real and lasting change in your life starting in the new year. Speaking from experience, I know intimately how difficult it is to say that you are going to change in certain ways, and then actually make it happen. What could be harder?