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Can Someone Run on the 'Fertility Platform?'

a blog by Claire, August 12, 2012

Feeling the Olympic let-down? Having Ryan Lochte or Usain Bolt withdrawal already?

"Oh joy," you are thinking, "there's nothing on but baseball and reruns. When, oh, when will The Voice start back up so I can follow the Adam Levine/Blake Shelton bromance?"

No worries. High drama is right around the corner because the political season is kicking into high gear,. August 27 marks the beginning of the Republican National Convention in Tampa, Florida, and September 3 is the kick-off for the Democratic National Convention in Charlotte, N.C. And the ads, aren't you so looking forward to the political spending increase so that the airwaves are completely saturated. (We especially love it when they run the same ad two times in a row.)

But really, we're looking for a candidate to run on the Fertility Platform. What is that, you ask? Well take a look at this video from Singapore.

See, Singapore, the small Asian city-state, has a low birth rate (remember, the U.S. birth rate is declining), with a Total Fertility Rate (TFR) of 1.2, which is significantly below the replacement rate of 2.1. (The U.S. TFR is predicted to drop to 1.86 in 2013.) So with one of the lowest birth rates in the world, Mentos mints (makers of many a wacky ad) came up with a campaign to not only promote mints, but to promote baby-making in Singapore. The commercial, called "National Night," urges Singaporeans to celebrate Singapore's August 9 independence day and do their civic duty by, well, essentially, having sex.

The rap video lyrics spell out what citizens are supposed to do for their country:

    The parade is long gone.
    The kids are in the bed.
    Let's not watch fireworks — let's make em instead.
    It's National Night, and I want a baby.
    I know you want it — so does the SDU.

(The SDU is the Social Development Unit, now renamed the Social Development Network, which the Singaporean government set up to help singles meet and mingle.)

So we recommend Obama/Biden or Romney/Ryan take a cue from Singapore and make their own Fertility Platform video. (Hey, remember how good President Obama was at "slow-jamming" the news on Jimmy Fallon?)

Just imagine how entertaining this kind of political ad would be:

    Our population is shrinking
    In the red, white, blue.
    It's time to make a baby
    Your country needs you
    While the sun is shining, it's time to make hay.
    So get busy in the bedroom this Election Day.

Oh, and there are a few more things that the Singapore government has tried to get the birth rate back up. "Baby bonus" tax breaks and government-paid maternity leaves to new mothers are just a few suggestions that could help U.S. citizens overcome the slow economy. And don't forget passing The Family Act, which is designed to help reduce some of the cost barriers to fertility treatment by implementing a tax credit for those diagnosed with infertility. And throwing in "improve conditions for working women so they don't feel like they have choose between children and career," couldn't hurt.

We're just saying … it's something to think about.

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