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What Your Outfit Says About Your Fertility

a blog by Kim Griffiths, May 29, 2013

You may have heard of a spike in Basal Body Temperature (BBT), or the possibility of experiencing Mittelschmerz during ovulation, but could women exhibit another outward sign of ovulation?

A new study slated to publish in the journal, Psychological Science and presented at the 2013 meeting of the Association for Psychological Science, says women are more likely to wear red during peak fertile times.

Researchers questioned 124 women between the ages of 18 to 47 regarding the color they were wearing at the time of the survey and the date of their last menses. Using menstrual cycle data and the average date of ovulation (around day 12 to 14 of a 28-day cycle), they concluded that the window of fertility was between six and 14 days after the woman’s last period.

Women who reported wearing shades of red or pink were three times more likely to be at peak fertility than those wearing any other color; a shocking display which might suggest mate-attracting behavior previously unknown to exist in humans. The colors red and pink are associated with love and passion and some studies have even shown that men rate photos of women surrounded with a red border to be more attractive than those without a red border. Red and pink are also vibrant colors, often considered sexy. Really makes you wonder, doesn’t it?

The sample size of the study was small, however, and hormone levels (which best predict a woman’s fertility) were not measured. Further research is required in order to apply this data to the population overall. The research team plans to conduct a secondary study delving deeper into reasons why a female participant chose to wear a specific color on the day in which she was surveyed.

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