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Once a Seldom-Heard Word, Pregnancy is Now in the Spotlight

by Andrew Adam Newman,  New York Times,  April 2, 2009

In the 1950s, network censors forbade Lucille Ball — whose real-life pregnancy was being incorporated into the plot of “I Love Lucy” — from using the word “pregnant,” so she said she was “expecting” instead. Today, though, the topic so permeates prime time that First Response, the leading home pregnancy test, is getting something unheard-of a few years ago: product placement.

In the last several years, the product has appeared in television programs like “Gossip Girl” and “Sex and the City,” and in films like “Marley & Me,” “Knocked Up” and “Juno.”

Now the company has a new product — an at-home fertility test for women. The test, performed on the third day of the menstrual cycle, measures F.S.H. (follicle stimulating hormone), an indicator of the quantity and quality of ova.

You can learn more about the product and how it may "increase the dialogue about reproduction and women’s fertility health" in this article:

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