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HHS Promotes Embryo Donation

by Rebecca Terrell,  The New American,  Nov 10, 2009

The U.S. Department of Health and Human Services (HHS) has recently awarded $2.18 million in grants to launch a public awareness campaign about embryo donation and adoption. The organizations receiving portions of the grant money are Baptist Health Foundation, Nightlight Christian Adoptions, the National Embryo Donation Center (NEDC), Bethany Christian Services, RESOLVE Inc., and Rosenberg Communications. Embryo donation is a process whereby a woman donates her unused embryos after she becomes pregnant by in-vitro fertilization (IVF). The donated embryos can then be adopted by another woman who also undergoes IVF and raises the child as her own.

"As part of [a]... public awareness campaign supported with grants funds from the U.S. Department of Health and Human Services, I am able to travel nationwide to educate people about embryo donation and adoption," said Debby Frederes, Public Relations Manager for NEDC, in a press release. NEDC received $476,225 of the HHS grant money and has received other public awareness grants since 2005. OneNewsNow reports that NEDC Medical Director Dr. Jeffrey Keenan said two campaigns are planned with the newest grant. The first will target doctors and other professionals. The second will be a more broad-based campaign "using media such as Facebook, YouTube, MySpace, Constant Contact, mass e-mails, Twitter, podcasts, webinars, and other web-based media" said Keenan. The HHS press release explains that Internet media "will complement traditional media, conferences, seminars and individualized counseling to promote ... embryo donation and adoption."

Rosenberg Communications, the only for-profit recipient of the grant money, received $339,835 from HHS. It plans to contribute to the campaign with market research about current embryo donors to promote the idea among potential donors. It will also develop a marketing program and report its findings back to HHS. Bethany Christian Service will use its $499,577 to provide counseling needs for embryo donors and adopters. Nightlight Christian Adoptions is using a portion of its $500,000 to conduct "a law student essay competition to raise awareness and increase interest in embryo donation and adoption within the legal community." It has also launched three new videos on the web at RESOLVE, Inc. announced that it will employ its $367,127 to "develop a series of educational modules" targeted at training the staffs of fertility clinics about embryo donation. Read more.


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