Your Fertility Appointment Today to Start Your Family Tomorrow


You are here

Twin-conomics: 10 (Times Two!) Stats About How Fertility Is Creating a New Market

Advertising Age,  Feb 2, 2011
fertility news.jpg

I used to think I was as average as could be. I was a white, middle-class, Midwestern, suburban male in a family with married parents and a sister. We didn't have a white picket fence, but we might as well have. I'm left-handed, so at least I was in one minority.

The demographics of the U.S. have changed a lot in my Gen-X lifetime, leaving me in fewer majorities. But nothing changed my own profile as much as this simple question:

"How do you feel about a big family?" asked the ultrasound technician.

Demographics drive spending.

My new demographic drives it in a minivan. To Costco.

If it seems like there are more twins than there used to be, it's because there are. Many, many, more. More parents are having babies later. Counter-intuitively, the odds of having multiples goes up as you get older. That's without fertility treatments, which can account for up to 40% of multiple births, according to the Center for Disease Control. That means 60% happen naturally. As an aside, it's kind of presumptuous to ask, and parents of multiples see right through the veil of, "Do twins run in your family?"

Read more.


Add new comment

By submitting this form, you accept the Mollom privacy policy.