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Advertising Watchdog Rules that Fertility Clinic's Controversial Childbirth Commercial Is Not Offensive

Sydney Morning Herald,  Nov 10, 2011

An Australian fertility clinic commercial that shows a woman giving birth does not offend community standards and is acceptable viewing for children, the national advertising watchdog has ruled in a decision set to further polarize opinion on the use of babies' images to promote in vitro fertilization (IVF). The ads for Genea, formerly Sydney IVF, depict a woman in labor and holding her newly delivered infant. It is the first time a real birth has been used in an Australian advertisement.

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