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'Birds & Bees' Campaign Goes Viral to End Infertility Stigma

Fox News,  Sept 12, 2011
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Infertility is not usually a topic that is discussed publicly, but a new campaign is hoping to change that by erasing the stigma attached to it. EMD Serono, a biopharmaceutical company, has produced a campaign on Facebook titled “Birds and the Bees: The Real Story.” Part of the campaign features a music video, “Early Bird Catches the Sperm,” reminiscent of a digital short on “Saturday Night Live.”

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